The surprising power of mathematical thinking

Mathematics that surprises, inspires, and improves how we think.

Professor Asaf Ferber creates interactive mathematical experiences for students, educators, and professional teams.

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Professor of Mathematics at UC Irvine
Sloan Research Fellow
NSF CAREER Awardee

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Two ways to work together

Rigorous ideas. Memorable experiences.

Each program starts with a genuine mathematical surprise and turns it into a way of seeing, reasoning, or deciding more clearly.

Schools & families

Make mathematics feel alive.

MathMagic shows, multi-session enrichment labs, and practical teacher workshops built around discovery, participation, and joy.

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Organizations & teams

Think better under uncertainty.

Interactive workshops on probability, evidence, algorithms, and decision-making—designed for intelligent people facing difficult choices.

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The Math Pro philosophy

“The best mathematical idea does more than solve a problem. It changes what you notice next.”

Serious mathematics can be accessible without being simplified into emptiness. The goal is not merely to teach techniques, but to create the moment when a hidden pattern suddenly becomes visible.

Meet Professor Ferber

A research mathematician who loves the moment an idea clicks.

Asaf Ferber is a professor at UC Irvine whose work spans probability, combinatorics, graph theory, algorithms, and quantum algorithms. He brings the same curiosity and clarity to a fifth grade math club, a teacher workshop, or a strategy team.

More about Asaf

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